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About

EXPERIENCE DESIGN STUDIO

Austin, Texas

EXPERIENCE DESIGN STUDIO

Austin, Texas

EXPERIENCE DESIGN STUDIO

Austin, Texas

WHAT IS EXPERIENCE DESIGN?

WHAT IS
EXPERIENCE DESIGN?

WHAT IS
EXPERIENCE DESIGN?

the art and craft of enlivening the senses

the art and craft of enlivening the scenes

We help brands turn stories into built environments that feel clear, intentional, and alive. The work combines brand thinking, environmental design, and in-house engineering and fabrication, so what gets imagined is what gets installed.

We help brands turn stories into built environments that feel clear, intentional, and alive. The work combines brand thinking, environmental design, and in-house engineering and fabrication, so what gets imagined is what gets installed.

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What do you offer?

Experience design, engineered and built. Environmental graphics, signage, wayfinding, vehicle wraps, brand environments, and full activations. We design it, engineer it with stamped drawings, fabricate it, and install it with our own crews.

One team from first sketch to final walkthrough, so nothing gets lost in a hand-off. And everything we build carries a two-year unlimited warranty, because we believe in what we build.

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Do you handle permits and engineering?

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How long does a project take?

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Can you execute a design our architect already drew?

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Who is accountable once the install starts?

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How do we start a project?

01

01

What do you offer?

Experience design, engineered and built. Environmental graphics, signage, wayfinding, vehicle wraps, brand environments, and full activations. We design it, engineer it with stamped drawings, fabricate it, and install it with our own crews.

One team from first sketch to final walkthrough, so nothing gets lost in a hand-off. And everything we build carries a two-year unlimited warranty, because we believe in what we build.

02

02

Do you handle permits and engineering?

Yes. We hold a licensed general contractor credential and provide stamped structural and electrical engineering in house. Permits, code, and the city are our problem, not yours.

It is why what we show you at approval is what actually survives the install.

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03

How long does a project take?

It depends on scope, and we will tell you honestly at the first conversation. Interior programs often run four to eight weeks from approval; engineered exterior signage depends on permitting. We have delivered thirty years of Nike history in fourteen days, so deadlines do not scare us.

Before we start, we define the scope, the schedule, and the milestones so you know exactly what to expect.

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04

Can you execute a design our architect already drew?

Gladly, and faithfully. Architects like HKS have trusted us with their own studio because we treat design intent as the spec, not a suggestion. We engineer it, price the ways it can be built, and carry it through every field condition between drawing and done.

And if the budget fights the idea, we bring options that keep the idea alive.

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Who is accountable once the install starts?

We are. Fabrication and installation run under one accountability: permits, rigging, schedule, at height and on time. No finger-pointing between vendors, because there are no other vendors to point at.

Every project also carries two layers of named insurance coverage: ours and every subcontractor’s.

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06

How do we start a project?

Tell us what you are building. A short call is enough for us to understand the space, the story, and the timeline, and to tell you honestly whether we are the right team.

After that you get a clear proposal with scope, pricing, and schedule. 512 655 3009, or hello@impossiblexd.com.

We turn ideas, stories, and brand direction into environments that feel focused, crafted, and unmistakably yours.

01

EXPERIENCE DESIGN

We help brands turn stories into built environments that feel clear, intentional, and alive. The work combines brand thinking, environmental design, and in-house engineering and fabrication, so what gets imagined is what gets installed.

Every project starts with understanding what the space needs to do. Before we design, we study the brand, the site, the architecture, and the people who move through it, so every element feels intentional.

We like work that feels effortless but isn’t. Clean lines, honest materials, precise fabrication, and flawless installation working quietly together. Refined, durable, and right the first time.

For us, good design isn’t only how something looks. It’s how clearly it communicates, how well it’s built, and how it holds up years after install. That’s why we own the whole chain, from the first sketch to the final bolt.

We turn ideas, stories, and brand direction into environments that feel focused, crafted, and unmistakably yours.

01

EXPERIENCE DESIGN

We help brands turn stories into built environments that feel clear, intentional, and alive. The work combines brand thinking, environmental design, and in-house engineering and fabrication, so what gets imagined is what gets installed.

Every project starts with understanding what the space needs to do. Before we design, we study the brand, the site, the architecture, and the people who move through it, so every element feels intentional.

We like work that feels effortless but isn’t. Clean lines, honest materials, precise fabrication, and flawless installation working quietly together. Refined, durable, and right the first time.

For us, good design isn’t only how something looks. It’s how clearly it communicates, how well it’s built, and how it holds up years after install. That’s why we own the whole chain, from the first sketch to the final bolt.

PROCESS

From first concept to final build, we deliver environments withstructural precision & flawless installation.
From first concept to final build, we deliver environments with stamped drawings & one accountable team.

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DISTILL

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DESIGN

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DEPLOY

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DISTILL

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DESIGN

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DEPLOY

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DISTILL

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DESIGN

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DEPLOY